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Idea Analysis: Building a Great Crowdfunding Campaign – Part 3: The Launch


So you’ve done your research, targeted your audience and prepared your story. The launch button has been pushed… now what? Running a successful campaign does not happen on your crowdfunding website alone.  You will need to get out there and pull your supporters in.  Get them to contribute and share – the more viral you can make your campaign, the ...

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Idea Analysis: Building a Great Crowdfunding Campaign – Part 2

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Part 2: Pre-Launch As part of an ongoing series on Crowdfunding, this week, we take a look at the steps of launching a great Crowdfunding campaign, including pre-launch and post-launch strategies.  Today we talk about the steps to take before you launch your campaign.  In Part 1, we introduced you to the concept of Crowdfunding and provided you with ways ...

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Idea Analysis: Building a Great Crowdfunding Campaign


Part 1: Introduction Recently we have received requests from you about the phenomenon of Crowdfunding.  Following our earlier ARTICLE on the subject we have seen Crowdfunding being used in both the private and not for profit sectors, by individuals and organisations keen to ride the wave of this innovative fundraising method.  Over the next few days, we here at EntreCity ...

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Looking For An 18th Camel: The Best Outcome For All


We often see negotiations as if we are entering a battle. Always looking to defeat the other parties’ terms. Perhaps we should look to find a Win-Win solution instead, that would benefit both parties and foster a long running relationship. We thought we’d share this story that explains this concept well. A father left 17 camels in his Will as ...

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Sci0035 – So What Actually Makes a Good Business Plan?


A good business plan is not one that is very technical in nature. Many people think it should look very professional but in actual fact, a good business plan needs to be easily readable and understood. It is crucial that you are able to convey that you have a great idea, a properly thought out plan and show that you ...

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Art0041: Don’t Be an Entrepreneur For the Wrong Reasons


What we have observed is that many have failed to realise the subtle difference between true entrepreneurs doing things for the right reasons, and those doing it as an alternate career choice. Failure to understand this can result in disappointments and quick failures if you are becoming an ‘entrepreneur’ for the wrong reasons. We’ve seen huge surge in the number ...

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Idea Analysis Week 9: Button Trackr


Breakdown Description Product Name Button TrackR Website http://www.indiegogo.com/projects/button-trackr-find-lost-items What Is It? Button TrackR is a tracking device that’s the size of a small coin. It can be attached to your personal items which can then be monitored through a free mobile app.This coupled with a community of people around, where their tracking apps, would also be able to help you ...

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Sci0034 – What Comes After The End?


It is always best to keep a business plan clean from too much information. It should not be bogged down with too many details. Instead all non-essential details should be included in the appendices. As we discussed earlier on, the business plan should be as concise as possible and the plans as focused as possible. The reason for this that ...

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Art0040: Maybe You Are Not Feeling The Pinch


Today we share a story from The Art and Science of Entrepreneurship by Mr Inderjit. An experience that he had in his past venture that made it clear about passion “When I joined forces with a group of fresh graduates to start a dot com venture in 1999, I thought I had partnered a group of very enthusiastic young people ...

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